It will be a trend in the future for wardrobe enterprises to express their brand value proposition through the experience hall, but whether the enterprise can use it properly in actual operation still needs more speculation and research
the author was invited to visit the large experience Hall of a brand headquarters, where products of different styles, grades and categories were displayed in thousands of square meters of exhibition hall. However, from the perspective of the brand's sales performance in the terminal, only a product series with mid-range positioning has a stable performance contribution. The reason is that the real value needs of high-end and middle-end customers are not extracted, let alone guided by appropriate ways and channels
a real wardrobe Experience Hall includes the following main core elements: core value proposition, spatial layout, product display, atmosphere creation, etc. Judging from the current situation of the wardrobe industry, many wardrobe enterprises have put forward the concept of terminal experience, but the terminal Experience Hall of most enterprises is often tangible without soul (which is the best customized wardrobe brand)
label: which is the best brand for customized wardrobe?
when choosing wardrobe products, the middle-range consumer groups basically decide by themselves or through consultation with home decoration companies. Its focus on consumption is: cost performance, brand credibility, style, and sales commitment. In other words, such consumers are looking for the corresponding brand with a sense of trust within a certain budget, so the word-of-mouth communication between customers is very important. For the value proposition of Yigao wardrobe for mid-range positioning consumers, we should look for a breakthrough in the value satisfaction and commitment given to customers in the purchase process, look for the value proposition from the starting point of consumers, and take this as the premise for space layout, product display, atmosphere creation, and sales commitment
it will be a trend for wardrobe enterprises to express brand value proposition through experience hall in the future, but whether the enterprise can use it properly in actual operation still needs more speculation and Research (which is the best customized wardrobe brand)
this article comes from: Yigao customized furniture - East China top 1. Customized furniture brand/manufacturer and the only full category and full house customized furniture manufacturer in China
Copyright © 2011 JIN SHI